Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The AdWords Conversions Tab: What are all those columns and which should you be using? After setting up Conversions Tracking, you’re faced with several options under the Conversions tab – all are explained in detail here.
Get to know your virtual audience via their digital body language: Really interesting post on how to read your prospects’ intentions online so you can offer them a solution that meets their needs. Multiple visits to your site to completing your surveys — understand what it means for you.
Updating Bids and Monitoring Changes with AdWords Scripts: Bookmark and share with your team – then decide how you’ll spend the extra time that you just saved!
How to Calculate Your Own Click-Through Rate: There are circumstances when the standard CTRs don’t apply. Seer breaks down the rules, methodology, and (most importantly) the how-to using Power BI.
Local Business PPC: 8 Tactics To Grow Local Conversions: There’s a different strategy to take with your client is local. From the structure of Ad Groups to mobile optimization and local jargon – this is a comprehensive, well-organized post that can’t be missed.
From the Engines
Secret Sauce: How We Use Contact Targeting and Website Retargeting
Keeping It Local with Small Businesses Across the US
Announcing The Art and Science of Bing Ads bid and budget optimization
From the Clix Team
How to Maximize Your Instagram Advertising Efforts Using Video Guest Post
Get Started With LinkedIn Carousel Ads by Andrea Taylor
What to Do Now: PPC & Crisis Management by Kerri Bonner
What You Need to Know About YouTube Brand Lift Studies by Abby Woodcock