Clix Marketing Blog’s #PPC News & Views: Friday, July 20, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


The AdWords Conversions Tab: What are all those columns and which should you be using? After setting up Conversions Tracking, you’re faced with several options under the Conversions tab – all are explained in detail here.


Get to know your virtual audience via their digital body languageReally interesting post on how to read your prospects’ intentions online so you can offer them a solution that meets their needs. Multiple visits to your site to completing your surveys — understand what it means for you.

PPC Hero

Updating Bids and Monitoring Changes with AdWords ScriptsBookmark and share with your team – then decide how you’ll spend the extra time that you just saved!

Seer Interactive

How to Calculate Your Own Click-Through RateThere are circumstances when the standard CTRs don’t apply. Seer breaks down the rules, methodology, and (most importantly) the how-to using Power BI.


Local Business PPC: 8 Tactics To Grow Local ConversionsThere’s a different strategy to take with your client is local. From the structure of Ad Groups to mobile optimization and local jargon – this is a comprehensive, well-organized post that can’t be missed.

From the Engines


Secret Sauce: How We Use Contact Targeting and Website Retargeting


Keeping It Local with Small Businesses Across the US

Bing Ads

Announcing The Art and Science of Bing Ads bid and budget optimization

From the Clix Team

How to Maximize Your Instagram Advertising Efforts Using Video Guest Post
Get Started With LinkedIn Carousel Ads by Andrea Taylor
What to Do Now: PPC & Crisis Management by Kerri Bonner
What You Need to Know About YouTube Brand Lift Studies by Abby Woodcock