Clix Marketing Blog’s #PPC News & Views: Friday, July 22, 2016


Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Ad Espresso

TOP 5 Updates by Facebook That You Need to Know Now (July 2016 Edition): Everything you need to know about the updates Facebook made this month.


9 Ways to Ensure Ad Tags Work in Google Tag Manager: Check out this post for help troubleshooting Google Tag Manager.

Group Twenty Seven

PPC Blog: Why You Might Want to Keep Those Non-Converting PPC Campaigns Live (What?!): Don’t assume you should turn off all non-converting PPC campaigns. Check out this post for more.

White Shark Media

Google AdWords Facts And Stats Every Advertiser Should Know: This post has some great stats and factoids about AdWords. It includes links to articles, too.

PPC Hero

Create Visually Appealing Reports With Google Data Studio: If you’re interested in Google Data Studio, check out this post before you create your first report.

Search Engine Watch

RankBrain’s potential effect on your paid search campaigns: Find out what Google’s changes to RankBrain could mean for your search ads.

Search Engine Land

Expanded Text Ads: Are they living up to the hype?: There’s been a lot of talk about Google’s new expanded text ads, so are they really what they’re cracked up to be?

From the Engines

Google AdWords

Measure the true value of calls with imported call conversions

Bing Ads

Managing ad group level disapprovals in one easy swoop

From the Clix Team

What’s the Right Audience Size for LinkedIn Ads? by Michelle Morgan
Introduction to UTM Parameters for PPC by Andrea Taylor
Yahoo Gemini Ads Blending In Too Much? by Robert Brady
Conversion Tracking Has Come to LinkedIn! by Michelle Morgan
Meet Mae Polczynski: Clix Marketing Managing Partner by Abby Woodcock