Happy Friday, Friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
How brands can begin to bounce back: Essential strategies for brand recovery: Here are some things to consider as we all readjust to our “new normal”.
5 Simple Steps to Set Up Your TikTok Ads: Get started with TikTok using this quick guide that also features useful screenshots!
Search Engine Roundtable
Microsoft Advertising Now Offers Free ShutterStock Photos for Image Ads: This is an exciting new offering from Microsoft!
How to Increase Facebook Traffic Without Sacrificing Revenue: Are you having trouble scaling your ecommerce campaigns in Facebook? Then this article is for you.
PPC Town Hall 17: How to look beyond ROAS to optimize PPC: If you missed this week’s PPC Town Hall, here is the recap + a replay if you want to watch it!
CCPA – Impacts & Strategies – July 21, 2020: If you missed this week’s #PPCChat on Twitter, here are some important takeaways and resources on CCPA’s impact on digital advertising.
From the Engines
Capture High-quality Prospects with Lead Gen Forms
How Marketers Can Turn Challenges of Change into Opportunities
Buy on Google is now open and commission-free
Activating vertical trends on both search and native
Facebook for Business
5 Ways to Adjust Marketing Mix Models for Unexpected Events
From the Clix Team
Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing
Measuring Conversion Lift with a Facebook Holdout Test by Tim Jensen
Have You Heard About Hulu’s New Self-Serve Ads? by Andrea Taylor