Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Paid Search
Confusion Around Google’s New 3-Strike Policy: Google announced a new 3-strike policy for advertisers that will suspend ad accounts with repeated violations. So what counts as a ‘strike’? How do you appeal it? When do ‘stikes’ expire? This post has everything Google advertisers definitely need to know.
Google Launches Free Deals Listings in Search Results: If you’re an ecommerce advertiser, even if you’re not actively paying for Google advertising, you will want to make sure your Merchant Center is up to date to take advantage of this free listing opportunity.
NEW Optimized Targeting in Google Ads: What You Need to Know: It’s one of Google’s latest advancements. This post includes everything you need to know before utilizing this feature.
An Olympic Challenge – A Report on the Top Searched for Sports Across the Globe: This post is fun and timely as the Tokyo Olympics are upon us.
Google removes standalone Maximize conversions and Maximize conversion value strategies: These bidding options will be bundled in the coming weeks but existing campaigns will continue to function as usual.
Suds and Search 72 | John Lee, Head of Evangelism at Microsoft Advertising: Learn more about Microsoft’s latest announcements as well as what our friend John thinks is coming as we enter a cookieless world.
Paid Social
LinkedIn Offers Free Marketing Certification Program: You can now become an accredited LinkedIn marketing expert, for free.
Facebook Dynamic Ads: Your Complete Guide: After reading this post, we’re ready to go create some dynamic ads.
What TikTok’s New Multi-Session Measurement Capability Means for Advertisers: TikTok continues to release additional capabilities and products.
iOS14 Update: Facebook’s Data Challenges Show the Need for Alternative Measurement in the Privacy Era: Facebook tracking (and cost) is becoming an on-going challenge with iOS 14. If you’re advertising on Facebook, this is a post you need to read.
Programmatic/Display
What is Amazon Fire Advertising?: Did you know you can advertise on Amazon’s OTT offering, Fire TV? Learn costs, pros, cons and all about the ad types.
From the Engines
Highlight Your Expertise With Our New LinkedIn Marketing Labs Certifications
Google Ads
New ways to find deals and shop on Google
Plan for business growth with Display & Video 360
Microsoft Ads
Facebook Import made easy: Tips and tricks to get started today
TikTok
TikTok achieves TAG Brand Safety Certification globally
Study shows TikTok drives greater audience engagement
From the Clix Team
12 Facebook Ads Features Every Marketer Should Know by Andrea Taylor
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search by Tim Jensen
The Ad Tests You Need to Be Doing by Brittany Sager
Insights & Tips for Brand + Influencer Partnerships: Q&A With Hey Wanderer by Abby Woodcock
