Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
#GTMTips: Enable Preview Mode In The Safari Browsern Four easy-to-follow steps in a great post that shouldn’t be missed.
Social Media Examiner
6 Facebook Ad Copy Secrets to Improve Your Conversions From “so that” statements to asking “yes” questions, learn how to write compelling Facebook ad copy that improves your conversions.
How to Exclude Mobile Apps in Google Ads: Your placement report may surprise you … take a look at this post and save some money.
The Case of the Missing Leads (Solved with Cross-Device Optimization!) It will require the best sleuth, but we’re up for the challenge after reading this post!
Search Engine Journal
PPC for SMBs: How to Engage with Customers Online Using Paid Search Here are five ways the consumers of today are changing, and how you need to change your marketing perceptions to reach them.
Paid Media Pros
Facebook Lead Gen Ads Tutorial (YouTube) Facebook Lead Gen Ads are growing more popular, but still, aren’t being used as widely as they could. In this video, Michelle Morgan, Clix’s Director of Client Services, will show you where to find the lead forms library, how to set up a lead gen form, and how to utilize them in ads.
How to Conduct a PPC Audit in 10 Easy Steps We love no. 9! When was the last time you took a close look at your accounts?
From the Engines
Make your ads stand out with expanded Dynamic Search Ads
5 Less-Than-Obvious LinkedIn Targeting Tactics to Start Using Today
Need Tweet inspiration?: 20 creative ideas for your brand to Tweet
FTC Agreement Brings Rigorous New Standards for Protecting Your Privacy
From the Clix Team
Apple Search Ads Campaign Duplication by Joe Martinez
Recent LinkedIn Updates You May Have Missed by Andrea Taylor