Clix Marketing Blog’s #PPC News & Views: Friday, July 27, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

CPC Strategy

Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks)Ever wondered what would happen if you dropped your branded search ads and just relied on organic? This. And it ain’t pretty.

Search Engine Journal

How to Get the Most from Those High LinkedIn CPCsHere are 5 quick steps to making LinkedIn more affordable and effective from our own Michelle Morgan.

Luna Metrics

Auction Insights for Google Ads Search Campaigns: Let the games begin! Everything you need to know about this tool is explained in this post.


6 Best Practices for Responsive Ads on the GDN: Make the most of ads on the Google Display Network with these tips from Clix’s Michelle Morgan.

Social Media Examiner

How to Use LinkedIn Lead Gen Form AdsLearn to set them up and collected downloadable leads.

Vertical Measures

Google AdWords Strategies: Targeting Competitors KeywordsIt’s a touchy subject, but the rewards to the risk are great! C’mon – just consider it!


3 Ways to Use CRM Data for Lead GenerationAs ad budgets transition more towards digital, you’ll need this post to understand how CRM data can show you the actual customers behind the impressions and clicks.

From the Engines


Instapage acquires quality subscribers through Quora Ads


Meet your audience on Pinterest


Hard Questions: Should People Be Able to Share Their Facebook Information with Other Apps?
How Facebook Ads Drive Online Search


Stories: They’re Where Your Customers Share and Discover Things They Love

Google Analytics

New brand, new home: Where to find Google Marketing Platform online


Bing Listens: How your feedback has reshaped Bing Ads during the first half of 2018


Introducing a New Reporting Experience in LinkedIn Campaign Manager

From the Clix Team

Stop Google Ads Budget Overspend with This Simple Script by Robert Brady
Using Automated Rules in Facebook Ads Manager by Tim Jensen
Google Ads Parallel Tracking: What You Need To Know by Bethany Bey
Ways to Boost Your Bing Shopping Campaigns Now: Part 1 by Kristin Palmer