Happy last day of July, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Buy on Google Shopping Listings Are Now Free: Here is how Buy on Google works!
Quickly Increase Your Shopping ROAS With a Script for Trending Queries: If you’re in ecommerce, you will definitely want to check out this script that creates a list of search terms with significant increases or decreases in impressions.
How to Use YouTube to Supplement Your Paid Search Efforts: Get ready to dial up your paid search efforts by adding in YouTube!
Understanding ‘Explanations’ in Google Ads: Have you noticed blue, hyperlinked performance stats recently in Google? Here is what they are and how they can improve your results.
Search Engine Land
Google blows up ad headline font in new test: Google is testing a larger font in ad headlines.
July 2020 Updates to Paid Media Platforms: Just in case you missed anything this month, this round-up has you covered!
How Retailers Can Prepare for Black Friday and Cyber Monday: Start preparing for the holiday season with these tips.