Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views for the week of July 9, 2021.
From the Experts
Paid Search
10 Geotargeting Tips to Maximize Your Google Ads ROI: Geotargeting is one that that is worth being picky about! Especially if you’re a smaller business or if you’re extremely budget-conscious. This post outlines how to use geotargeting to improve performance.
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info: Google Analytics is awesome, but it does have limitations. This post tells you how to find what you need if your data is missing in GA.
Google Marketing Livestream 2021: Prepare Your Business For the Future: Do you know about these new products from Google?
How to solve common Smart Shopping problems: This article examines some of the most common struggles with Smart Shopping campaigns including low impressions, inconsistent traffic, poor-performing products and more! Worth a read if you’re using Smart Shopping.
39% of Marketers Say They Still Need to Improve on Marketing Attribution: The headline speaks for itself!
3 Ways to Improve Smart Bidding Performance on Google Ads: If you’re looking for ways to improve bidding automation, these tips are very useful!
Paid Social
How to Audit Your Facebook Ads Account for Better Results: This post is full of actionable ways to review and improve performance in your Facebook account. Our favorite? Reviewing audiences, targeting & placements.
Three Social Media Platforms To Invest In (Other Than Facebook): We love Facebook! But in 2021, there are more channels out there and if you’re not testing them, it’s likely you might be missing out!
Top Facebook Updates You Can’t Miss (June 2021 Edition): This is one of our favorite monthly posts that recaps everything you may have missed last month in Facebook!
How LinkedIn Ads Is Supporting The Virtual Events Trend: Have you tried promoting a live event on LinkedIn yet?
Display/Programmatic
Microsoft Advertising launches Multimedia Ads beta starting today: These visual-rich ads will appear on the right rail or in the mainline at the top of search engine results pages.
Goodbye To Google’s TrueView For Action Campaigns And Hello To Video Action Campaigns: TrueView for Action is going away and Video action campaigns are being introduced. Here is what you need to know about this new campaign type.
From the Clix Team
10 Tips for Facebook Ad Creative by Tim Jensen
Meet Brittany Sager: Clix Marketing Campaign Manager by Kayla Kurtz
