Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Certified Knowldege
The Complete AdWords Audit Part 14: Landing Pages: This post is an all-encompassing guide to improving your landing pages. Before creating your next landing page, give this audit a look.
Search Engine Watch
Eight most important PPC tips for online retail: Make the most of your retail accounts with this list of important tips.
Boost Blog
Your Detailed Testing Strategy for Google Expanded Text Ads: Find out how to test Google’s new expanded ads with these testing scenarios.
CPC Strategy
2016 Google Shopping FAQ Virtual Summit: Get some of your biggest Google Shopping questions answered in this post.
WordStream
9 Mistakes that Sabotage Your Ads (And How to Fix Them): Are you accidentally sabotaging your own PPC ads? Check out this post to double check that you’re not making these mistakes.
Search Engine Land
Broad Match: What is it good for? Find out how to use regular broad match keywords as a tool for keyword research.
From the Engines
Bing Ads
Compatibility with Expanded Text Ads is coming to Bing Ads
Facebook for Business
Upcoming Tools for Businesses on Instagram
Inside AdWords
Introducing AdWords Conversion Import for SalesForce
From the Clix Team
3 Simple Models to Prioritize Your PPC Tasks by Michelle Morgan
The PPC Pro’s Intro to Pinterest Advertising by Andrea Taylor
How Bad Could It Be? Perform A Premortem by Robert Brady
The High CPL Audit Checklist: What Are You Missing? by Abby Woodcock
