Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views
From The Experts
Paid Search
How and why you should pause paid search (for science) With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals. Not outright. Not all at once. But with the right structure and parameters, pausing paid search can be an invaluable source of data for us as PPC professionals.
6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns When executed successfully, call tracking can help you to refine and improve your marketing campaigns. However, you need to be aware of the pitfalls. Here are 6 common mistakes that will harm your PPC campaign.
Paid Social
Facebook Analytics is Going Away: Next Steps for Advertisers Facebook has recently announced that their standalone Facebook Analytics tool previously available at Facebook.com/analytics will no longer be available after June 30, 2021. If you’re currently leveraging the the power of Facebook Analytics, what might this mean for your organization? And how can you take action now before the tool is depreciated?
11 Facebook Ads Campaign Objectives and When to Use Them Are you using the wrong Facebook or Instagram ad campaign objective? Could a different ad objective give you better results? In this article, you’ll discover how to choose the right Facebook and Instagram campaign objective to achieve your business goal and what to do if you started your campaign with the wrong objective.
Content Marketing Strategy: A Proven Method to Success Need to build a content marketing strategy? Wondering how to develop content that grows your business? In this article, you’ll learn what content marketing is and how to create a content marketing strategy that works.
Display
Native Ads Are Like Display Ads….Right? The difference between Native ads and Display ads can be difficult to understand or see for that matter. Therefore, explaining it to clients can often be confusing especially if you don’t quite understand the difference yourself.
How to Explain Banner Ads to Anyone Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce.
Data Privacy
Marketers fret as Apple’s hard-line stance on tracking gets firmer Research shows marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so. And as this article shows, there are many – for customers, marketers, and Apple themselves.
Google announces its own version of App Tracking Transparency Here’s an insight into what’s going to happen and when, what this means for Google and for marketers and why we (i.e. everyone) should care.
Video Advertising
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time. Here’s why.
From the Engine
How Johnson & Johnson Drives Massive Engagement on LinkedIn Live
What’s Trending: Innovations in B2B Marketing
TikTok
Setting up your first TikTok campaign
Behind the Business: TikTok tips from small business owners
Introducing Twitter Blue – Twitter’s first-ever subscription offering
