Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
WordStream
The Biggest Benefit of Google Display Ads (+ How to Leverage This!): Joe Martinez’s latest post shouldn’t be missed! Branded campaigns won’t help a smaller business grow AND brand awareness is the single biggest benefit of Google Display advertising — grow your business in a cost-effective way.
Simo Ahava
Create A Cookie Rewrite Web Service Using The Google Cloud Platform: The reason we bookmark Simo’s blog? It’s technical and we always learn something new!
Seer Interactive
How to Query Data in Google Sheets with =QUERY Function: Big data and PPC go hand-in-hand so…are you using this function?! Check out this post and reinforce the teachings with the tutorial!
AdEspresoo
4 Ways to Improve Your Google Remarketing Conversion Rates: “They show the right ad, at the right time and it leads to the landing page for the product that the user was originally interested in.” .. What are you waiting for?! Dig in!
PPC Hero
4 Steps To Saving Money & Lowering ACoS on Amazon Advertising: Download the report, Filter for Keywords, Assess Spend, Discover the Daily Budget Reduction – it’s certainly worth testing in your own accounts to see the results!
Zato Marketing
How to Exclude Placements in Google Smart Shopping Campaigns: Screenshots, links, and a video – don’t miss this post!
From the Engines
Quora
Quora Ads and Datorama Partnership
Quick tips: How to think about targeting on Pinterest
Microsoft Advertising
Enhance your campaigns with new AI-driven recommendations tab
Updates to Ads About Social Issues, Elections or Politics
