Hello again and happy Friday, beautiful readers! We hope you find some helpful resources in this week’s #PPC News & Views
From The Experts
Paid Search
5 Best Google Ads Alternatives to Diversify & Grow These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
What Makes a Good Text, Display, or Video Ad? What does it take to make an ad stand out? In this edition of Ask a PPC, see what good ads have — and what they don’t.
Google Audience Expansion vs Optimized Targeting: The Difference Explained Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Paid Social
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can Facebook Analytics is going away end of this month, so here are some custom audiences you may want to create before that happens.
Facebook Conversions API: Everything Marketers Need to Know In response to Apple’s iOS 14 update, Facebook has launched Facebook Conversions API to give advertisers a new, more private way to track advertising data. This article will explore what Facebook Conversions API is, what you can do with it, how it’s different from Facebook pixel and how to set it up.
Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups Twitter users can soon sign up for newsletters by clicking a ‘Subscribe’ button on peoples’ profiles.
Display
What Two Types of Remarketing Can Be Used on Google Display Ads? This article will lay out the basics of remarketing and what two types of remarketing can be used on Google Display Ads
15 Remarkable Display Ad Examples in 2021 (And Why They Work) We’ve seen some incredible display ads examples in 2021 that we had to share with you.
Top Display Advertising Networks to Use in 2021 In the current technological age, the role of digital display advertising networks can not be undermined. They are perfect for driving traffic to your website. This article reviews ten of the best display advertising networks in the world.
Data Privacy
Apple’s role in the splintering of the internet
Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots
Amazon is blocking Google’s FLoC — and that could seriously weaken the fledgling tracking system
Reporting
Google Announces New Reporting Features in GA4
12 Revealing Post-COVID Marketing Statistics (& How to Act on Them)
From The Engine
The new WWW: Helping accelerate the retail recovery
Microsoft Advertising
Accelerate your digital strategy with newly launched solutions
Increasing Followers on Your LinkedIn Page: Tips and Tricks From LinkedIn Marketing Labs
Gail Moody-Byrd: Getting Marketing Messaging Right
Adobe
TikTok
#CreativityForGood: Celebrating the spirit of Cannes Lions for a cause
From the Clix Team
An Overview of Programmatic Advertising Options in 2021
Being Part of the Solution of Going Into a Cookie-Less World [Clix Speakers Series]
