Happy Friday, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
#GTMTips: Send Page Visibility State To Google Analytics: This post wraps up a series of 100 (super helpful) tips – check it out!
Search Engine Journal
Google Lets Advertisers Promote YouTube Live Streams as Display Ads: It’s in limited beta, but our interest is piqued!
Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far) Our Director of Client Strategy is breaking down the current options you have right now as well as one feature that will be coming out soon. Bookmark and share!
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started Another beta feature being tested … hey PPC pros … get whitelisted and let’s tackle this one together!
Group Twenty Seven
What to Expect From Your New PPC Agency: Totally reasonable expectations outlined in this one.
LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included): Catch up on the new analytics feature — Website Demographics. While we rely on GA, learn about the professionals visiting your website. Don’t miss this great post along with the other audiences that are outlined.
Location-Based Marketing: What Works and What Doesn’t: We know it doesn’t work well when the locations don’t scale – the businesses are clustered together – so what impact with the rollout of 5G have on this effective method? This post covers it all!
From the Engines
Price Extensions in Microsoft Advertising Editor
Create with Google: Inspiration, resources, and tools to fuel your next big idea
From the Clix Team
Google Really, Really Wants You To Use Responsive Search Ads by Robert Brady
The BIG List: PPC Landing Page Guides & Resources by Kristin Palmer