Happy Friday and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

LunaMetrics

How Does Google Analytics Collect Information?: There’s more to it than just the tracking code – check out this article to get a better understanding of Google Analytics.

Search Engine Watch

Everything you need to know about AdWords’ store visit conversions: Check out this post for 7 things you need to know about AdWords store visit conversions.

Search Engine Land

Big changes to device bidding in AdWords: What could they mean for your accounts?: Big changes are on the way for device bidding, but what does it really mean for your accounts? Find out more about the impact of this adjustment ahead of the roll out.

WordStream

How to Use the Psychology of Facebook to Create Better Facebook Ads: Learn more about the psychology behind Facebook and in turn, how you can use that to be a better advertiser on the platform.

PPC Hero

Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform: If you haven’t thought of Reddit ads, check out this how-to guide.

ClickZ

A checklist for mid-year marketing mania: Make sure back-to-school doesn’t sneak up on you with this summer checklist.

From the Engines

Yahoo

Summertime Cheats: An Infographic for Back-to-School Marketers

Bing Ads

Janes of Digital tackles tough conversation on workplace safety and inclusion

Google Analytics

Get Facebook, Bing, Twitter & more into Google Data Studio

From the Clix Team

3 Steps to Avoid PPC Account Erosion by Robert Brady
How to Soar at PPC Time Management by Andrea Taylor
If You Build It, Will They Come? How to Use PPC for Start Ups by Michelle Morgan
Mac Users Rejoice! Bing Ads Editor for Mac is Here (in beta)! by Michelle Morgan
Analyze Better: The Quick & Easy Ecommerce Efficiency Report by Abby Woodcock