Clix Marketing Blog’s #PPC News & Views: Friday, June 28, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

Google Gallery Ads – Another Day, Another New Ad FormatThe latest ad format will be released before we know it and the wheels are already turning.

Search Engine Journal

The Marketing Funnel Isn’t Dead, We Just Understand It BetterFrom Awareness, Interest, Desire, to Action … this is the foundation of what we do.

Social Media Examiner

How to Set Up Facebook Analytics and Facebook AttributionStep-by-step instructions with screenshots … it’s as if a mentor is sitting right next to you!


5 Strategies to Target Your B2B Audience OnlineMichelle Morgan, Clix’s own Director of Client Services shares proven strategies to target B2B audience online.

3Q Digital

5 Tips on a Strategic Approach to Responsive Search Ad Copy DevelopmentStarting out with RSAs? This post has great tips to develop copy for the best results.


5 Questions About Ad Rank You Need Answers To Right NowCan I bid more? Are ad rank and quality score related? When clients ask these five questions – here are answers to help.


Researching negative keywords in Google Adwords: From SQRs to the keyword planner and more, here are ways to create a list of negatives to increase accuracy and keep your budget in check.

From the Engines

Microsoft Ads

Better tracking with final URL suffix and more custom parameters

Google Ads

Get your campaigns ready to reach the always-on deal seeker


Pinterest’s big ahas and to-dos from Cannes Lions 2019


See How to Maximize Results of Your Brand-Building Video Ad Campaign


New and Improved Ads Targeting Experience

From the Clix Team

Getting Started With B2B Advertising on Instagram by Andrea Taylor
Content in B2B PPC Strategy: Preparation & Goal Setting by Abby Woodcock
Don’t Miss the YouTube Mockup Tool by Joe Martinez