Hello again and happy Friday, readers! We hope you find some helpful resources in this week’s #PPC News & Views!
From the Experts
How to Show Product Ratings in Google Ads: The process is not simple to enable Product Ratings in Google Shopping, but this article provides a clear tutorial for how to get them implemented and improve trust signals for your brand.
19 Powerful B2B Marketing Strategies That Work Now: This is a great place to source ideas for new B2B strategies in PPC, SEO, email & social media.
5 Steps to Keep Your Facebook Ads Working in iOS 14: Check out this post for details on the impact of iOS 14 on Facebook conversion campaigns.
Search Engine Journal
How Do Facebook Ads Actually Work? Here’s What You Need to Know: Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Improve Google Ads Performance with These 4 Ad Customizers: Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
Amazon Advertising – New Features & Opportunities for Brands: A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
Google FloC Explained – A Guide for Marketers: This guide is a one stop shop for everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
Retargeting Ads That Will Bring Your Audience Back (With Examples): A well-targeted reminder helps consumers as well as businesses, so it’s worth seeing if retargeting ads can help bring those almost-ready-to-buy prospects back into your world.
Social Media Examiner
Ad Fatigue – Bringing New Life to Your Facebook and Instagram Ads: Are your Facebook or Instagram ads losing their momentum? Want to fix that problem? In this article, you’ll learn how to spot, diagnose, and remedy ad fatigue on Facebook and Instagram.