Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing PPC Blog’s News & Views!
From the Experts
Group Twenty Seven
Watch Out for Google Ad Suggestions: Like a “Caution” road sign, you must take warning of these suggestions or within 14 days, if you don’t act, they become part of your campaign. Don’t miss this post to understand your options.
Overdrive Digital
How to Reach Niche Audiences on LinkedIn with Group Targeting: Every dollar costs when you advertise on this platform. Hone in on your audiences with these tips.
Zato
Google Shopping Impression Share: Everything You Ever Wanted to Know: In this piece, the difference between Search and Shopping Impression Share is explained in a way only Kirk can do.
CPC Strategy
5 Steps to Take Before Adverting on Amazon: This is a great checklist for clients who are wanting to get started on Amazon but don’t know where to start.
From the Engines
Bing Ads
Create Bing Shopping Campaigns more easily with the GMC Import tool
Quora
New Tools for Nonprofit Fundraisers
Mobile Hacks for In-store Holiday Shopping
Lead Gen Forms and Conversion Tracking: When to Use Each
From the Clix Team
New Goal-Optimized Shopping Campaigns in AdWords
6 Marketing Tips for Nonprofit Organizations
How to Import Shopping Campaigns From Google to Bing
Get Started With Bing’s In-Market Audiences for Search
