Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
SMX Advanced 2017 Food & Drink Guide: Heading to SMX Advanced? Then you’ll want to check out this handy guide that the Point It team put together. A couple days full of marketing talk AND great food!? Sounds like a win.
RLSA: Ultimate 11-Point Guide To Bring Back Conversions: Here are some handy tips for making the most of your RLSA campaigns.
Google Quietly Shutters AdWords Targeting for Airports and Universities: AdWords is no longer allowing advertisers to target airports and universities as Places of Interest, but here’s a workaround.
We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned: Need help with your next ad copy test? Here are some handy tips for some of the trends WordStream has identified. This post is full of very helpful data.
The 5 Stages of PPC Account Restructuring: We’ve all been there: an intense account restructuring. If you need a laugh today, check out this post about the 5 stages of restructuring accounts.
Search Engine Land
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now: Summer has just arrived, but it’s never too early to start planning for Back-to-School. Here are some tips for ways to stay ahead of the competition this season.
From the Engines
From the Clix Team
Improve Your Display Campaigns with Anonymous Placement Optimization by Abby Woodcock