Happy Friday friends, and welcome to this week’s edition of the Clix Marketing blog’s PPC News & Views!
From the Experts
PPC Hero
Google Is Getting Rid Of Average Position! With the focus on impression share, we have all anticipated the inevitable change. Reasons to not panic along with predictions in this post.
Search Engine Land
3 ways to lower your Amazon advertising ACoS: Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.
CPC Strategy
New Amazon Brand Analytics Now Available To Sellers [For Free]: Now you can check out Search Term Reports along with Search Frequency Rank!
AdEspresso
Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions: When your conversions aren’t sales or have unique situations involving phone calls – here are some workaround ideas to ensure the efforts are being measured.
Marketing Land
Facebook testing new Ads Manager interface: Facebook has a new spin on Ads Manager that it has started previewing to advertisers. Check out this post to see what’s changing.
Social Media Examiner
8 Costly Facebook Ad Mistakes and How to Avoid Them: The most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts.
Disruptive Advertising
Audience Targeting in Paid Search Campaigns: What You Need to Know This post contains the strengths and weaknesses of both keyword and audience targeting as you consider your strategy.
From the Engines
How to Create Sponsored InMail Messages with Your Existing Sponsored Content
Quora
Announcing Bulk Ad Creation and Editing
Google Ads
Tools to build a better mobile experience:
Bing Ads
Webcast: Get started with Bing Ads
From the Clix Team
5 Lesser-Known Excel Functions You Should Know About by Andrea Taylor
