Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Search Engine Land
Key trends in PPC, reporting and analytics in 2021 and beyond: Use these trends to further your campaigns in 2021.
Search Engine Journal
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV: The growing viewership of CTV is bringing new opportunities for advertising!
Google Is Retiring tCPA and tROAS Bidding Strategies: Google is retiring these bidding strategies. Here is what you should know if you’re utilizing these options.
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know: We all saw this change coming, right?
Ecommerce in the Middle East: Covid Uptick: Even if you’re not running ecommerce campaigns, this is an interesting read about the differences between Middle Eastern countries and others.
Social Media Examiner
YouTube Shorts: The Opportunity for Creators and Businesses: With TikTok’s growing popularity, YouTube has introduced Shorts, or short-form, 9:16 aspect ratio mobile videos.
Zato PPC Marketing
How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices: These suspensions happen and they are difficult and frustrating to deal with. Here is what you can do about it.
PPC in a Cookieless World – March 9, 2021: If you missed this week’s #PPCChat, here is the recap. It’s one you should definitely check out!
From the Engines
Facebook for Business
From the Clix Team
When to Expand to New PPC Ad Channels by Abby Woodcock