Clix Marketing Blog’s #PPC News & Views: Friday, March 12, 2021

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!

From the Experts

Search Engine Land

Key trends in PPC, reporting and analytics in 2021 and beyond: Use these trends to further your campaigns in 2021.

Search Engine Journal

Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV: The growing viewership of CTV is bringing new opportunities for advertising!

PPC Hero

Google Is Retiring tCPA and tROAS Bidding Strategies: Google is retiring these bidding strategies. Here is what you should know if you’re utilizing these options.


Responsive Search Ads Are the New Default in Google Ads: What You Need to Know: We all saw this change coming, right?

Practical Ecommerce

Ecommerce in the Middle East: Covid Uptick: Even if you’re not running ecommerce campaigns, this is an interesting read about the differences between Middle Eastern countries and others.

Social Media Examiner

YouTube Shorts: The Opportunity for Creators and Businesses: With TikTok’s growing popularity, YouTube has introduced Shorts, or short-form, 9:16 aspect ratio mobile videos.

Zato PPC Marketing

How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices: These suspensions happen and they are difficult and frustrating to deal with. Here is what you can do about it.

PPC Chat

PPC in a Cookieless World – March 9, 2021: If you missed this week’s #PPCChat, here is the recap. It’s one you should definitely check out!