Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Coronavirus disrupts search, digital ad budgets: With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground.
Paid Media Pros
Google Ads vs Microsoft Ads: Three Differences Between the PPC Channels: This video will walk you through three differences that will allow you to optimize each channel better in the future — stay tuned for the discussion on ad scheduling, search partner networks, and in-market audiences for Search.
Facebook Ads Not Delivering? 4 Reasons Why + What to Do Now Is your audience too small? How about bid/budget parameters — are they too restrictive?
Free Access: Coronavirus Placement Exclusion List for Google Ads: The PPC community is a strong and supportive one – our friends at Zato are helping everyone out by sharing a great resource. Don’t miss this post and contribute your findings to help grow the list.
Amazon Product Video Metrics Now Available to Vendors and Sellers: Find out why the metrics matter in this post and why you should utilize this feature.