Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Diagnose High CPL In PPC Search: Are your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at.
4 Google Display Network Targeting Facts You Need to Know: Our own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post.
Search Engine Watch
Semantic search for Google Ads: What it is and why it matters: Don’t miss this one – it’s where PPC is headed.
Social Media Examiner
4 Facebook Ad Techniques That Deliver Results: Four ways to generate clicks, leads, and conversions using Facebook ads.
New Update for Google Call-Only Ads Allows For Additional Lines Of Text: Additional lines of text consisting of two 30-character headlines should be available — how are you going to use it?
7 Ad Headline Formulas to Get Your Campaigns Noticed: Whether it’s the ‘Clickbait headline’ or ‘Do This Now’ approach — consider your audience and split test
Google Shopping Campaigns Could See 10 Percent More Impressions: This post contains everything you need to know following recent changes for those running Shopping campaigns (and opted out of Search Partners).
From the Engines
From the Clix Team
Google Shopping Campaigns Now Include Google Images Placements by Robert Brady
3 Ways Google Knows What Ads To Show You by Robert Brady
Clix Marketing is Hiring a PPC Pro! by Kerri Bonner
Chrome Extensions Every PPC Pro Should Try: 2019 Edition by Andrea Taylor