Clix Marketing Blog’s #PPC News & Views: Friday, March 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

Diagnose High CPL In PPC SearchAre your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at.


4 Google Display Network Targeting Facts You Need to KnowOur own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post.

Search Engine Watch

Semantic search for Google Ads: What it is and why it matters: Don’t miss this one – it’s where PPC is headed.

Social Media Examiner

4 Facebook Ad Techniques That Deliver ResultsFour ways to generate clicks, leads, and conversions using Facebook ads.

Seer Interactive

New Update for Google Call-Only Ads Allows For Additional Lines Of Text: Additional lines of text consisting of two 30-character headlines should be available — how are you going to use it?

Disruptive Advertising

7 Ad Headline Formulas to Get Your Campaigns NoticedWhether it’s the ‘Clickbait headline’ or ‘Do This Now’ approach — consider your audience and split test

Practical Ecommerce

Google Shopping Campaigns Could See 10 Percent More ImpressionsThis post contains everything you need to know following recent changes for those running Shopping campaigns (and opted out of Search Partners).

From the Engines


Case Study: Zenefits obtains high-quality leads using Quora Ads


B2B Ecommerce: Does Your Business Help Customers Help Themselves?

Google Ads

Enabling a safe digital advertising ecosystem

Bing Ads

Learn what’s trending in travel searches

From the Clix Team

Google Shopping Campaigns Now Include Google Images Placements by Robert Brady
3 Ways Google Knows What Ads To Show You by Robert Brady
Clix Marketing is Hiring a PPC Pro! by Kerri Bonner
Chrome Extensions Every PPC Pro Should Try: 2019 Edition by Andrea Taylor