Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
PPC Hero
Analytics: What Sources are Stealing Your Paid Revenue Attribution?: It’s every marketer’s nightmare: your marketing success is misattributed! Here are some things to consider when diving into attribution.
Search Engine Journal
Google’s Ads Safety Report: Malicious Behavior Increasing: Google’s 10th annual safety report reveals increases in malicious and misleading ad experiences.
Tinuiti
What is Server to Server Tracking?: “Server-side tracking” is a way to avoid the use of cookies. Learn all about it in this informative post.
AdEspresso
11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples): Here are tips for designing even better Facebook ads.
From the Engines
Don’t Be a Fish Out of Water: Do Business Where Business is Done
Google Ads & Commerce
From the Clix Team
What Is Facebook Ads Library and How to Use It by Tim Jensen
Upcoming Changes to Google Merchant Center Data Specs by Bethany Bey
