Clix Marketing Blog’s #PPC News & Views: Friday, March 22, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

3 Essential Excel Practices for FormattingDon’t miss this post for some time-saving Excel tips.

CPC Strategy

What is Amazon Live? For brands who want to promote the discovery of their products, check this out — shoppers can view and buy the products discussed, ask questions, and chat with the hosts.

WordStream

How to Share Deals & Drive Sales with Facebook Offer AdsWith helpful screenshots, this is a great guide to on how to create Facebook offer ads.

AdEspresso

Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers: Want a well-rounded marketing strategy, don’t overlook Twitter. This post contains a great guide for everything you need – Promoted Video Views to Tailored Audiences targeting options. It’s all here!

Search Engine Land

Bing Ads Editor releases updates to make Google Ads imports faster, easierThe enhancements focus on reliability, speed, and parity.

KlientBoost

Bounce Rate: Google Analytics Guide To A Misunderstood Metric: Great explanation on the widely misunderstood metric – don’t miss this one!

Marketing Land

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platformCompany continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.

AdStage

Emergency Guide to Fixing a Failing PPC CampaignThree fixes when your CTR, CPC, and CPMs are tanking.

From the Engines

Quora

Promoting answers on Quora is easier than ever

Instagram

Instagram Shopping Checkout: Simple, Convenient and Secure Shopping

Bing Ads

Google Ads import updates in Bing Ads Editor

Facebook

Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger:

LinkedIn

Targeting on LinkedIn Just Got More Powerful:

From the Clix Blog

Winning B2B Results with Google Search Ads Audience Targeting Guest Post
Get New Suggestions for Display Targeting with the Google Ads Ideas Tab by Joe Martinez
Google Ads to Sunset Average Position by Bethany Bey