Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
3 Essential Excel Practices for Formatting: Don’t miss this post for some time-saving Excel tips.
What is Amazon Live? For brands who want to promote the discovery of their products, check this out — shoppers can view and buy the products discussed, ask questions, and chat with the hosts.
How to Share Deals & Drive Sales with Facebook Offer Ads: With helpful screenshots, this is a great guide to on how to create Facebook offer ads.
Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers: Want a well-rounded marketing strategy, don’t overlook Twitter. This post contains a great guide for everything you need – Promoted Video Views to Tailored Audiences targeting options. It’s all here!
Search Engine Land
Bing Ads Editor releases updates to make Google Ads imports faster, easier: The enhancements focus on reliability, speed, and parity.
Bounce Rate: Google Analytics Guide To A Misunderstood Metric: Great explanation on the widely misunderstood metric – don’t miss this one!
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform: Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.
Emergency Guide to Fixing a Failing PPC Campaign: Three fixes when your CTR, CPC, and CPMs are tanking.
From the Engines
From the Clix Blog
Winning B2B Results with Google Search Ads Audience Targeting Guest Post
Get New Suggestions for Display Targeting with the Google Ads Ideas Tab by Joe Martinez
Google Ads to Sunset Average Position by Bethany Bey