Clix Marketing Blog’s #PPC News & Views: Friday, March 23, 2018

by Clix Admin | Mar 23, 2018 | AAA Needs Updating, PPC News and Views | 0 comments

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

AdEspresso

Google AdWords Latest Updates – All You Need To Know [2018]: 6 improvements have been made since the Experience was launched. From Specific Custom Columns to the improved accuracy of Customer Match Options, don’t miss this post.

Granular Marketing

How to Use Feeds to Improve DSA Campaigns and Ads: Joe Martinez just got back from SMX West and he’s sharing his slides. Bonus Feature: his deck on how using Google Analytics data can improve your display campaigns is included.

MarketingLand

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers: From larger basket sizes, new customer acquisition, and faster conversions — get ready, folks!

Search Engine Journal

Spring Clean Your Google AdWords Accounts in 5 Easy Steps: Dust off low search volume keywords, and tidy unused labels – get your accounts spick and span after reading this article.

LunaMetrics

What Are the Most Important Google Analytics Metrics?: Whether you’re e-commerce, lead generation or a content site, the breakdown of important metrics is impressive in this post.