Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google AdWords Latest Updates – All You Need To Know : 6 improvements have been made since the Experience was launched. From Specific Custom Columns to the improved accuracy of Customer Match Options, don’t miss this post.
How to Use Feeds to Improve DSA Campaigns and Ads: Joe Martinez just got back from SMX West and he’s sharing his slides. Bonus Feature: his deck on how using Google Analytics data can improve your display campaigns is included.
Pinterest Shopping Ads now out of testing, available to hundreds of advertisers: From larger basket sizes, new customer acquisition, and faster conversions — get ready, folks!
Search Engine Journal
Spring Clean Your Google AdWords Accounts in 5 Easy Steps: Dust off low search volume keywords, and tidy unused labels – get your accounts spick and span after reading this article.
What Are the Most Important Google Analytics Metrics?: Whether you’re e-commerce, lead generation or a content site, the breakdown of important metrics is impressive in this post.
From the Engines
Introducing More Ways to Drive Retail Sales
Turning intent into action to deliver better shopping experiences
We’re expanding Shopping Ads to more businesses
Announcing the Art and Science of Intelligent Ad Solutions on Bing Ads webinar
From the Clix Team
The PPC Pro’s Ultimate Guide to Facebook Retargeting by Andrea Taylor
Series Wrap-Up: The PPC Pro’s Ultimate Guide to Retargeting by Andrea Taylor
2 More Audiences To Exclude From Your Next Facebook Campaign by Robert Brady
Take Your Retargeting Audiences to the Next Level With These Tips by Michelle Morgan