Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Tint
Advertising on TikTok: From creating a sponsored lens to a branded hashtag challenge, there are opportunities for brand awareness and earned media if this align with your client’s strategy and audience. Definitely keep an open mind and check this post out!
tinuiti
COVID-19 Fallout: Key Performance Shifts Across Google, Facebook and Amazon Ads: Impressions have soared with Facebook, conversions are impacted on Amazon, and Google spend has declined — get the full analysis here.
Paid Media Pros
Google Ads Remarketing from Event Tracking: In the latest video, Joe Martinez shows us how to set up event audiences in GA for Google Ads remarketing.
WordStream
6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic: Really good ideas in this one – especially number four and five!
Seer Interactive
Data Studio Template: Diagnostic Tool For COVID-19 Business Impact To make it easier to monitor GA data, our friends at Seer provided a Data Studio dashboard template as a diagnostic tool.
Zato Marketing
More Free Stuff: The ZATO Microsoft Ads In-Market Audience List Super useful and fully filterable.
Social Media Examiner
How to Create LinkedIn Sponsored Content Ads: A Walkthrough Step-by-step guide with screenshots to assist with your first campaign.
From the Engines
Amazon Advertising
Agency spotlight: An interview with ChannelAdvisor
Google Ads
Grow your games business with a player-first approach
Microsoft Advertising
Top marketers’ secret recipe for increasing customer engagement:
Keeping People Safe and Informed About the Coronavirus
