Clix Marketing Blog’s #PPC News & Views: Friday, March 27, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Advertising on TikTokFrom creating a sponsored lens to a branded hashtag challenge, there are opportunities for brand awareness and earned media if this align with your client’s strategy and audience. Definitely keep an open mind and check this post out!


COVID-19 Fallout: Key Performance Shifts Across Google, Facebook and Amazon AdsImpressions have soared with Facebook, conversions are impacted on Amazon, and Google spend has declined — get the full analysis here.

Paid Media Pros

Google Ads Remarketing from Event TrackingIn the latest video, Joe Martinez shows us how to set up event audiences in GA for Google Ads remarketing.


6 Strategies for Facebook and Instagram Advertising During the COVID-19 PandemicReally good ideas in this one – especially number four and five!

Seer Interactive

Data Studio Template: Diagnostic Tool For COVID-19 Business Impact To make it easier to monitor GA data, our friends at Seer provided a Data Studio dashboard template as a diagnostic tool.  

Zato Marketing

More Free Stuff: The ZATO Microsoft Ads In-Market Audience List Super useful and fully filterable.

Social Media Examiner

How to Create LinkedIn Sponsored Content Ads: A Walkthrough Step-by-step guide with screenshots to assist with your first campaign.

From the Engines

Amazon Advertising

Agency spotlight: An interview with ChannelAdvisor

Google Ads

Grow your games business with a player-first approach

Microsoft Advertising

Top marketers’ secret recipe for increasing customer engagement:


Keeping People Safe and Informed About the Coronavirus


How to communicate with Pinners in a time of crisis