Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Seer Interactive
The Importance of Tracking Conversions on YouTube: There is no question that conversion tracking is vitally important to your client, but when driving leads and conversions with TrueView for action ads — check out this post!
PPC Hero
Analyzing the Impact of Multi-Brand Shared Keywords: If you manage multiple brands, this post contains thoughtful recommendations that can’t be missed.
WordStream
8 Surprisingly Effective Ways to Use Stock Photos in Ads: The tip that resonated with us? Number 6. Check out this list and see for yourself!
Marketing Land
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm: At 61.4 of all internet spend — understand market share with this post.
Social Media Examiner
How to Write Effective Facebook Sponsored Posts: Benefits can include a shortened sales funnel allowing you to skip a step in the buyer lifecycle and saving money on ads — here’s how to do it.
Search Engine Journal
What You Need to Know About PPC Budgets & Bidding: From establishing a profitability goal to identifying keyword themes by intent, this post outlines the ways to create a budget strategy along with the basics on bidding.
Granular Marketing
What In-App Check Out in Instagram Means for Your Paid Media Campaigns: When the beta becomes open to the public, here’s what this means for advertisers.
From the Engines
Reach the Right Audience by Mastering Targeting on LinkedIn. This Guide Can Help.
Bing Ads
Custom Audiences: Target customers with your own data
Boost liquidity and work smarter with machine learning:
From the Clix Blog
6 Ways to Spring Clean Your PPC Account Guest Post by Kenneth Andrew
5 Tips for Getting Results when Search Volume Is Low by Tim Jensen
Save Money & Time With These Two Tips For Search Term Report Audits by Robert Brady
Google Rolls Out Updates to Keyword Planner by Andrea Taylor
