Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
AdWeek
Google Debuts Podcast on the Future of Marketing: First of the 6-show season started today with an episode about Data and Diversity.
WordStream
24 Clickable Banner Ads Examples (And Why They Work!): Great post with some creative inspo!
Tinuiti
Social Media Political Ads and How They Impact Advertisers & Brands: They’re certainly different from regular business ads – consider Twitter or other ideas this political season to stay visible.
Mobile Marketer
Report: Snapchat tests audience network to place ads outside its app: Get all the details of the pilot program in this post.
Sellics
A Comprehensive Guide to Amazon DSP and Amazon Display Ads (+ 3 bonus DSP Goals): “Comprehensive” seems like an understatement for this Demand Side Platform guide – bookmark and share this post with anyone wanting to get started.
Seer Interactive
Signs You Should Probably Get a Feed Management Platform: 500+ products? Availability changes often? This post gives several reasons to get one core data feed.
Paid Media Pros
How to Customize Facebook Ads by Placement: If you’re not customizing your Facebook and Instagram Ads by placement, you could be missing out on better looking ads and better performance.
Marketing Land
Amazon search ads: How to advertise on Amazon — profitably: Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
From the Engines
Women in marketing: 5 Google leaders share their career stories and advice
Microsoft Ads
Stay informed with the new Microsoft Advertising Insider
Requiring Authorization for Ads About Elections and Politics in 32 Additional Countries
Amazon Advertising
5 ways to measure your OTT campaigns
How to Use LinkedIn Targeting for ABM Programs
From the Clix Team
My Favorite New LinkedIn Features to Save Time & Improve Targeting by Andrea Taylor
