Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Get inside your customer’s head: A guide to writing irresistible calls to action: Beyond the landing pages and tweaking of font and colors, give some additional thought to your CTAs in your ads. This post provides some smart insight that will make you think twice about, “Click Here!”
Use Google’s New Store Sales Direct to Measure Offline Conversion: Great read about the new product which will enable advertisers to see concrete transactions in physical stores by users who first interacted with an advertisement online. Look for the helpful guide to the setup and next steps to see if it’ll work for your clients.
130 Facebook Ad Tips from Social Media Marketing World 2018: Settle in for this comprehensive list of tips and bookmark it for future reference.
How to Drive External Traffic to Amazon (the Right Way): There’s always a right way and a wrong way – the benefits of boosted sales, improved rankings, and additional customers make it worth the extra effort.
AdWords Keyword Planner: What Has Changed (And How To Use It): Best practices for keyword selection and learn how to use the new and updated Google keyword tool for maximum success.
How to Connect Google Analytics and Search Console: No reason not to link the two – see your organic ranking data from Search Console merged with page-level data from Google Analytics. Great post explaining how to link and what to do with the integrated data.
From the Engines
From the Clix Team
Recent Bing Ads Updates to Know About by Tim Jensen
How To Use Adwords Searches Summary Card by Bethany Bey
The BIG List: Facebook Ad Resources & Guides by Andrea Taylor
The PPC Pro’s Ultimate Guides to Retargeting by Andrea Taylor