Clix Marketing Blog’s #PPC News & Views: Friday, May 11, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


How to Gain an Edge Advertising on Twitter:  Four examples of how Twitter ad products can maximize reach and improve campaign effectivity.

Search Engine Land

Old AdWords interface will be phased out by year-end: Get ready, friends. A switch is coming.

Point It

Are Robots Coming for Our Jobs? Three Ways to Stay Relevant in the Age of Machine LearningWe appreciate the thoughtful analysis in this post, especially the summary: Embrace change. Don’t be afraid to challenge the status quo. Your clients and internal stakeholders will respect you for it.

Search Engine Journal

New Google Data on Shopping Keywords: This post outlines a fascinating opportunity to incorporate into your campaigns to grow traffic for an audience searching for alternatives to certain brands or stores.

Search Engine Watch

How to expand search marketing reach in the slow season, part 2: Amazon Marketing ServicesIs your ecommerce client still not on Amazon? Don’t continue to overlook the 3 ad types outlined in this post. More on the things to think through before launching your first campaign. Go!

From the Engines


Take Your Marketing to The Next Level With LinkedIn Video Ads

Google AdWords

Google I/O: Grow and Earn with AdWords and AdMob

Google Analytics

Introducing the Data Studio Community Connector Codelab

Bing Ads

Announcing the Art and Science of ‘Why Bing?’ webcast


Timely tips for your Father’s Day campaigns

From the Clix Team

Tracking Tips for LinkedIn Lead Gen Ads by Andrea Taylor
How to Boost Instagram Posts As an Agency by Kristin Palmer
When and How to Boost Facebook Posts by Abby Woodcock