Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Gain an Edge Advertising on Twitter: Four examples of how Twitter ad products can maximize reach and improve campaign effectivity.
Search Engine Land
Old AdWords interface will be phased out by year-end: Get ready, friends. A switch is coming.
Are Robots Coming for Our Jobs? Three Ways to Stay Relevant in the Age of Machine Learning: We appreciate the thoughtful analysis in this post, especially the summary: Embrace change. Don’t be afraid to challenge the status quo. Your clients and internal stakeholders will respect you for it.
Search Engine Journal
New Google Data on Shopping Keywords: This post outlines a fascinating opportunity to incorporate into your campaigns to grow traffic for an audience searching for alternatives to certain brands or stores.
Search Engine Watch
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services: Is your ecommerce client still not on Amazon? Don’t continue to overlook the 3 ad types outlined in this post. More on the things to think through before launching your first campaign. Go!