Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
5 Video Ad Marketing Goals & How to Achieve Them: Five possible goals are outlined here along with tactics needed – don’t miss this post!
Social Media Examiner
How to Research Your Competitors’ Facebook Ads: Really interesting deep dive into your competitor’s strategy. It’s worth the read (and effort)!
Guide To Google Ads Performance Planner: Do you understand the new tool? This post explains how to use it and what to watch out for.
Google Marketing Live 2019: 3Q’s Take on the Updates: Key takeaways on the announcements.
Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads: Redesigned Google Shopping and two new kinds of ad formats are explained here.
Search Engine Land
3 ad copy mistakes keeping you from paid search success: You’re getting recommendations on keywords and bidding, but what if it’s the text .. the ad copy? Is that the problem?
From the Engines
How to Spark Meaningful Conversations on LinkedIn
Google Marketing Live: Building for the new consumer journey
Inclusive marketing: Opportunities to empower all people
Quora for Business
Announcing Simplified Ad Set Duplication
From the Clix Team
Advanced Remarketing Tips from PPC Pros by Andrea Taylor
Google Marketing Live 2019 Recap Post of All of the Google Marketing Live 2019 Recap Posts by Joe Martinez