Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
5 Video Ad Marketing Goals & How to Achieve Them: Five possible goals are outlined here along with tactics needed – don’t miss this post!
Social Media Examiner
How to Research Your Competitors’ Facebook Ads: Really interesting deep dive into your competitor’s strategy. It’s worth the read (and effort)!
Guide To Google Ads Performance Planner: Do you understand the new tool? This post explains how to use it and what to watch out for.
Google Marketing Live 2019: 3Q’s Take on the Updates: Key takeaways on the announcements.
Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads: Redesigned Google Shopping and two new kinds of ad formats are explained here.
Search Engine Land
3 ad copy mistakes keeping you from paid search success: You’re getting recommendations on keywords and bidding, but what if it’s the text .. the ad copy? Is that the problem?