Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s News & Views!
From the Experts
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video: An option that is great for smaller operations, the option to use FTP and upload an XML file to the Merchant Center, or utilize a third-party feed provider system — either way you do it, “SOLD” is the word we want to hear.
How to Earn Google Featured Snippets for Mobile: Large-scale Study: Don’t.Miss.This.Post or the super helpful Cheat Sheets. Seriously thank you, A.J. Ghergich (insert person raising both hands in celebration emoji).
41 Landing Page Inspiration Examples To Escalate Better Conversion Rates: A robust post with thoughtful analysis. Reference back to this great post from KlientBoost before building the next landing page to ensure maximum conversions.
Spotify Advertising: The Why and How: There’s a good chance you’re streaming music reading this recap – why not advertise on this platform? All the details here from our friends at PPC Hero.
Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads: First Spotify, now Podcasts?! We’re loving the variety and options for all of our clients. The opportunity, challenges, and tips for targeting — don’t miss this one!
5 Quick Tips to Optimize Your Mobile Ad Copy: Have a ‘Near Me’ campaign running? You will after reading this one.
From the Engines
Faster, safer and better ad experiences for consumers
From the Clix Team
Search Query Review with AdWords Editor 12.3 by Tim Jensen
Breaking Down AdWords Enhanced CPC Bidding by Robert Brady
New Features Added To Bing Ads’ Google Import by Bethany Bey
The Google Analytics Setting You Must Change Immediately by Kristin Palmer