It happened so fast – but we’ve cleared another week and collected a fresh edition of #PPC News & Views! Thanks for reading!
From the Experts
Reddit Advertising – Experts Share How Upper Funnel Tactics Can Drive Conversions: This post shares key takeaways from a conversation with digital marketing pros on how this underutilized channel can be a valuable segment to a marketer’s strategy.
Amazon maintaining Strong Google Shopping Presence in US, but Paused in Canada: What’s keeping the ecommerce giant that is Amazon on top in the US, and some details on what may be causing the struggle for growth in Canada.
5 Ways to Improve Your Facebook Ad Conversion Rates: Boosting your Facebook Ads conversion rate can be easier said than done, but this post is here to help with everything you need to know about Facebook Ads conversion rates, including best practices for improvement, tracking and more.
Search Engine Journal
The Basics of SEM Competitor Bidding: Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right!
Video as a Non-Negotiable for Digital Marketing: Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. PPC Hero provides some tips on where to start.
Optimize Better With Offline Conversion Tracking: A thorough guide on how to set up an automated process for offline conversion tracking, how to assign the right values to these offline conversions, and how to use them to optimize your campaigns’ performance.
How to Merge Your Adobe & Google Data: A first-hand account of what happens when Adobe becomes the main source of truth for client data and how to adjust quickly so you don’t lose momentum in testing or reporting.
How to Deal with Seasonality in Amazon PPC: There are a variety of ways to optimize your campaigns with seasonal demand to maximize profits while minimizing wasted ad spend – check out this article for tips!
Using an Ebook for B2B Lead Generation: Trading an ebook for a prospect’s contact information is among the purest forms of content marketing and is an effective way for B2B sellers to find their next customer. Learn more here!
Need More First-Party Leads? Grow Your Email List: Growing a subscriber list is now a marketing priority. Here are five ways to do that.
Social Media Examiner
Persuasive Ads on Instagram – Writing to Sell: Want more sales from your ads? Wondering how to write Instagram ad copy that converts? In this article, you’ll discover how to create ads specifically designed to sell products and services on Instagram.
Facebook Ad Strategy – How to Simplify Your Campaigns: Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? This post outlines a simple strategy that will help you plan your Facebook ads.