Happy Friday, PPC pros! Here’s some fun posts to check out before you begin your 3-day weekend.
From the Experts
Using the Split Testing Feature in FB Ads: Here’s an in-depth breakdown of what you can and can’t do when split testing Facebook ads.
Search Engine Watch
A visual guide to Pinterest advertising: Here’s an awesome visual guide to a very visual format.
State of Digital
Movies Every Marketer Should Watch: Need some movies to watch over a possibly rainy weekend? Here’s some marketing-focused movie suggestions!
Social Media Examiner
6 Facebook Remarketing Tactics That Work: Need some tips on re-engaging Facebook folks? Check this post out for some ways to better leverage Facebook’s remarketing capabilities.
From the Engines
From the Clix Team
We Tried It Out: Smart Display Campaigns Are Worth A Test by Abby Woodcock