Cheers to the last #PPC News & Views of May, and onto the last month of the quarter with plenty to keep us busy in the ever-changing land of digital marketing!
From the Experts
‘Assisted Conversions’ in Google Analytics Are Attribution Gold: While most Analytics reports show the immediate source (“last click”) of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions – making it a highly valuable, but still underutilized, measure of performance.
Search Engine Journal
6 Top Tips to Improve Your Google Ads Relevance: Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Key Takeaways From the Google Marketing Livestream: Amy Bishop covers key points regarding new features and rollouts of existing tools for advertisers from this week’s event.
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them: This thorough guide explains why every business needs conversion tracking, how to review setup and metrics, and the most common hang-ups (and solutions) in related to the topic in the Google Ads platform.
Google Ads (Finally!) Rolls Out Monthly Spend Limits – What You Need to Know: For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well the day is finally here, so check out this post to help you prepare for the June 1st roll out!
Social Media Examiner
Instagram Ad Targeting – 8 Valuable Audiences: Want to target high-value audiences with your Instagram ads? Looking for new ideas? This article provides eight valuable ideas and how to leverage them in your campaigns.
Writing Facebook Ads for Sensitive Products and Services: If your Facebook or Instagram ads are getting rejected or you’re struggling with ad policy compliance, we suggest a look at this post for guidance!
Social Media Marketing Strategy – How to Thrive in a Changing World: With the United States opening back up in many ways it’s important to be mindful of change and transition, especially with your digital ad strategy. Give this article a read for tips & ideas.
What is OTT Advertising – A Breakdown of Over-the-Top Ads: One of the biggest trends shaping advertising right now is the rapid rise of streaming video viewership, and a new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach their audiences directly within their living rooms.
Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens: With the US steadily reopening and vaccination rates continuing to rise, there is a question of how consumers will respond to more freedom of movement and what that will mean for advertisers in search.