Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
The PPC “Dirty Secret” That No One Talks About: Letting the cat out of the bag on this one! It’s time to take Brand Awareness seriously!
Search Engine Watch
Tips to lower brand CPC for greater profitability: If you’re bidding on brand names, this is worth a read.
Visual Search – Could It Be The Next Big Thing? It’s coming…will your accounts be ready? Don’t miss this post with how to prepare and when to talk to clients.
Search Engine Land
Learn how to get better returns from Microsoft Ads: 5 tips for getting more out of Microsoft Ads!
Facebook Removes Ad Targeting Options for Certain Industries: Housing, employment or credit ads — check out what has changed for you!
Social Media Examiner
4 Ways to Use Google Tag Manager With Facebook: It’s everything you need to know about how to leverage Tag Manager in Facebook! Very helpful!
8 New Google Ads Features that Can Increase Your Conversion Rate: In-market audiences for Search Campaigns, the ability to extend your location for YouTube Ads, and more!
How to Get Started with Bing’s New Action Extensions: There’s 70 predefined CTAs now available – here’s how to set them up in order to impact your conversion rates!
From the Engines
Announcing the Grow with Quora podcast
How Audi Targeted Engaged Audiences on LinkedIn
Bing Ads is now Microsoft Advertising
From the Clix Team
Learnings from HeroConf 2019 by Tim Jensen
A Second Set of Learnings from HeroConf 2019 by Kristin Palmer
Quora Pixel Integration in Google Tag Manager by Joe Martinez