Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! May the 4th be with you.
From the Experts
PPC Hero
Drive Insane Traffic to Your Chatbot with PPC: Settle in for the this on-demand Webinar and learn how to lead your customer to a landing page with your bot, how to utilize this took to help them convert and the best practices with each step.
WordStream
7 Things We Learned from Studying the 50 Top Business Homepages: From CTAs above the fold to social proofs and videos, check out the insights and takeaways.
Vertical Leap
What’s the impact of Google’s ‘More results’ on mobile ads?: What does this new feature that is being tested on mobile mean to your impressions, CTR, and positioning?
AdEspresso
The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting: AdWords caught up with interest and lifestyle targeting … and it’s a game changer. As the author of this piece described, “life event targeting offers some serious potential from brand awareness to direct sales.”
AdStage
7 Tips and Tricks to Create Better Twitter Ads: They’re all great tips, but don’t miss No. 3: Target like your budget (or your raise) depends on it. Yes!
CPC Strategy
Google’s Outstream Ads Push Mobile Reach Beyond Video Players: There are several advantages to the Outstream Ads, have you tried this new campaign format?
3Q Digital
Platforms Series: Get to Know Nextdoor: This great series includes Nextdoor as an emerging platform to consider.
From the Engines
Google Analytics
Introducing the Google Analytics Sample Dataset for BigQuery
Google AdWords
Video is everywhere – helping brands find their audience in the era of convergence
Drive sales and reach more customers with new Shopping campaigns
From the Clix Blog
Update on the Status of the New AdWords UI by Robert Brady
What Products Should I Use for My Ad Extensions? Guest Post by Joe Martinez
5 Dynamic Search Ad Management Tips by Bethany Bey
Reach Users Beyond YouTube with Outstream Video Ads by Tim Jensen
