Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
#GTMTips: Track Outbound Link Clicks In Google Tag Manager There’s a new method – learn to quickly set up tracking with this post.
The Case For Pushing More Display Budget Towards Apps: There’s an advantage of advertising in-app, this post explains it all.
White Shark Media
Whipping Up a Holiday Checklist for Your Microsoft Campaigns: Prioritize this checklist and start preparing to be ready for pre-cyber week!
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads: It’s broken out in a easy-to-understand format with examples of each! No excuses!
Responsive ads come to Facebook with Multiple Text Optimization: Advertisers can create several versions of ad copy, headline and description at the ad level.
Paid Media Pros
Facebook Custom Columns: Michelle Morgan is explaining how to set up custom columns for optimal insights and optimization.
From the Engines
Shaping ad experiences to an evolving YouTube viewership
Get your products in front of holiday shoppers
A Step-by-Step Guide: Create Playful and Interactive Instagram Stories
From the Clix Team
Are Your RLSA Campaigns Stuck in a Rut? by Kristin Palmer
An Overview of Google Lead Form Extensions by Tim Jensen