Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
#GTMTips: Track Outbound Link Clicks In Google Tag Manager There’s a new method – learn to quickly set up tracking with this post.
The Case For Pushing More Display Budget Towards Apps: There’s an advantage of advertising in-app, this post explains it all.
White Shark Media
Whipping Up a Holiday Checklist for Your Microsoft Campaigns: Prioritize this checklist and start preparing to be ready for pre-cyber week!
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads: It’s broken out in a easy-to-understand format with examples of each! No excuses!
Responsive ads come to Facebook with Multiple Text Optimization: Advertisers can create several versions of ad copy, headline and description at the ad level.
Paid Media Pros
Facebook Custom Columns: Michelle Morgan is explaining how to set up custom columns for optimal insights and optimization.