Happy Friday the 13th and welcome to this week’s edition of #PPC News & Views!
From the Experts
Search Engine Journal
Search Ad Spending is Growing in 2020 Despite Pandemic: Search ad spending is up despite what’s going on around us.
Search Engine Land
Amazon uses its data to undermine third party sellers, EU antitrust action says: Another antitrust lawsuit, this time in Europe.
Upcoming LinkedIn Ads Products for B2B Marketers: There are new LinkedIn products coming that are very exciting!
What is Google Analytics 4 and How Is It Different From Other Versions?: If you’re not up to speed on the differences in this change, this post explains it all!
Is Ignoring Lead Quality Causing Your Digital Marketing to Suffer?: Lead quality issues can be frustrating. This post offers a guide to review campaigns and how you can make useful changes moving forward.
From the Engines
Introducing Reels and Shop Tabs
We discovered two measurement issues. Here’s how we’re making it right.
From the Clix Team
Using auction insights for better PPC competitor analysis by Tim Jensen
Meet Kayla Kurtz: Clix Marketing Director of Sales by Andrea Taylor