Happy Friday the 13th and welcome to this week’s edition of #PPC News & Views!
From the Experts
Search Engine Journal
Search Ad Spending is Growing in 2020 Despite Pandemic: Search ad spending is up despite what’s going on around us.
Search Engine Land
Amazon uses its data to undermine third party sellers, EU antitrust action says: Another antitrust lawsuit, this time in Europe.
Upcoming LinkedIn Ads Products for B2B Marketers: There are new LinkedIn products coming that are very exciting!
What is Google Analytics 4 and How Is It Different From Other Versions?: If you’re not up to speed on the differences in this change, this post explains it all!
Is Ignoring Lead Quality Causing Your Digital Marketing to Suffer?: Lead quality issues can be frustrating. This post offers a guide to review campaigns and how you can make useful changes moving forward.