Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Tips for Local Businesses: Here are tips for staying competitive in PPC as a local business.
Search Engine Watch
Killer demand gen strategy, Part 2: Google Display Network targeting: The second part of a series that can’t be missed about crafting and executing killer demand gen strategies.
How to Turn Seasonal Shoppers into Lifetime Customers: Don’t overlook the opportunity this holiday season to convert infrequent customers into loyal, long-term ones.
Search Engine Journal
4 Actionable B2B PPC Tactics You Should Try Out: With a longer sales cycle and multiple decision makers, check out these tactics to work your leads down the funnel towards a conversion.
Social Media Examiner
7 Ways to Improve Your Retargeting Ad Campaigns: Organize, analyze, and optimize your retargeting campaigns with this piece.
Promotion Extensions: A Quick and Easy Boost for Ecommerce PPC Campaigns: A guide to the setup along with examples to show the proper execution of this new extension option in the Adwords interface.
Six Helpful Tips for Holiday Search Ad Campaigns: Santa is still checking his list, so you still have time to fine-tune your Holiday Search Ad Campaigns.