Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Neptune Moon
PPC Tips for Local Businesses: Here are tips for staying competitive in PPC as a local business.
Search Engine Watch
Killer demand gen strategy, Part 2: Google Display Network targeting: The second part of a series that can’t be missed about crafting and executing killer demand gen strategies.
PracticalEcommerce
How to Turn Seasonal Shoppers into Lifetime Customers: Don’t overlook the opportunity this holiday season to convert infrequent customers into loyal, long-term ones.
Search Engine Journal
4 Actionable B2B PPC Tactics You Should Try Out: With a longer sales cycle and multiple decision makers, check out these tactics to work your leads down the funnel towards a conversion.
Social Media Examiner
7 Ways to Improve Your Retargeting Ad Campaigns: Organize, analyze, and optimize your retargeting campaigns with this piece.
PPC Hero
Promotion Extensions: A Quick and Easy Boost for Ecommerce PPC Campaigns: A guide to the setup along with examples to show the proper execution of this new extension option in the Adwords interface.
Marketing Profs
Six Helpful Tips for Holiday Search Ad Campaigns: Santa is still checking his list, so you still have time to fine-tune your Holiday Search Ad Campaigns.
From the Engines
Grow Your Business Internationally with Facebook
‘Tis the season for small businesses on Pinterest
From Browsing to Buying: Exploring the Shopping Journey on Instagram
AdWords
New AdWords innovations to drive better results for your business
From the Clix Team
Expanding Local PPC to a New International Market by Tim Jensen
How to Build an Audience Targeting Strategy From Scratch by Michelle Morgan
Top 10 Takeaways from Pubcon Las Vegas 2017 by Robert Brady
