From the Experts
Search Engine Journal
Google Campaign Manager Now Offers LinkedIn Ad Attribution: All reporting in one place and next-level attribution conversions — here’s how to activate the integration.
Measure Your Twitter Campaigns with Conversion Tracking: Learn to track with Universal Website Tag and the Single Event Tag.
8 PPC/Search Conferences To Look Out For in 2019: Book your ticket and pack your bags! There’s a solid lineup next year for conferences.
Group Twenty Seven
PPC Functions and Tools We’re Grateful for in 2018: Tis the season to reflect on the things we can’t live without. From custom intent audiences to the notes feature in Google Ads, how does your list compare to this one?
Search Engine Land
The impact of ‘close variants’ in exact match types: A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
The New Google Shopping Promotions Setup: What You Need to Know Never a better time to learn — you’ll appreciate the step-by-step, easy to follow instructions.
Most Common Mistakes of Automated Bidding: It’s not going away, so pull yourself away from manual methods and learn the lessons from others with these 6 common mistakes.
Travel marketers: 10 tips for your festive PPC campaigns Not just retail to consider, there are plenty of leads for travel marketers during the Holiday season. Take your time with this list – it’s a good one!
From the Engines
From the Clix Team
Google Introduces Conversational Display Ads by Tim Jensen
SMX East 2018 Recap by Joe Martinez
Changes to Bing Ads Conversion Tracking by Bethany Bey
Which Candy Should Go With “Witch” PPC Platform? by Kristin Palmer
Bing Ads Testing New Competition Tab by Robert Brady