From the Experts
Search Engine Land
Google’s Auto Applied Recommendations catch advertisers, agencies off guard: You’ll want to start checking the Auto Applied Recommendations Control Center in Google to make sure Google isn’t automatically making changes to your accounts. Adding additional keywords that Google deems are “related” is a possibility!
Search Engine Journal
Instagram is Making It Possible to Search by Keyword: The ability to search content with keywords is now available.
Taking a PPC holiday: how to take a break from your ads without disaster: If you’re planning to step away from the computer this holiday season, these are some great tips for preparations.
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?: It’s important for digital marketers to understand how changes that Apple is making in iOS 14 in early 2021 could impact mobile insights, targeting and attribution.
Why ecommerce marketers should look beyond Facebook & Google this holiday season: Increasing costs and steep competition are making this holiday season complicated for advertisers.
From the Engines
Fleets: A New Way to Join the Conversation
Audio ads on YouTube expand reach and grow brand awareness
We called it: The 2020 trends Pinterest got right
A Concise Framework for Native Video Ads Marketing
From the Clix Team
How To View Google Search Terms in Google Analytics by Bethany Bey
An Overview of Customer Audiences by Channel by Andrea Taylor