From the Experts
Search Engine Land
Google’s Auto Applied Recommendations catch advertisers, agencies off guard: You’ll want to start checking the Auto Applied Recommendations Control Center in Google to make sure Google isn’t automatically making changes to your accounts. Adding additional keywords that Google deems are “related” is a possibility!
Search Engine Journal
Instagram is Making It Possible to Search by Keyword: The ability to search content with keywords is now available.
Taking a PPC holiday: how to take a break from your ads without disaster: If you’re planning to step away from the computer this holiday season, these are some great tips for preparations.
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?: It’s important for digital marketers to understand how changes that Apple is making in iOS 14 in early 2021 could impact mobile insights, targeting and attribution.
Why ecommerce marketers should look beyond Facebook & Google this holiday season: Increasing costs and steep competition are making this holiday season complicated for advertisers.