Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
What You Should Know About Google’s New Ad Extension To Capture Lead Data: This post gets straight into what’s changed and why it matters – let’s dig in!
Paid Media Pros
YouTube TrueView Discovery Ads: Joe Martinez breaks down how TrueView Discovery ads differ from TrueView In-stream, where your Discovery ads could be placed, and where you can pull additional value from your Discovery ads after the user has clicked on them.
Search Engine Journal
Choosing the Right Keywords to Optimize For: 8 Helpful Tips Number two on this list is often overlooked – don’t miss all these great tips.
The 8 Best Remarketing Ads the Internet Has Ever Seen: Tons of examples for inspiration here!
37 Google Ads PPC Stats To Make You Daydream Of Agencies: As if there was a question to manage PPC in-house…
Social Media Examiner
How to Customize Facebook Ads for the Customer Journey: From webinar ads to flash sale and testimonial ads – there are six different campaign types here for your cold, warm and hot audiences!
From the Engines
The agency advantage in a data-driven world
Balance your spend across YouTube and TV with Reach Planner
Introducing New Brand Safety Controls for Advertisers
From the Clix Team
New Extensions Coming for YouTube Ads by Bethany Bey
Amp Up Your User Engagement Data with Google Tag Manager by Tim Jensen