Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
18 Digital Marketers to Follow on Twitter for 2018: Just hit the ‘follow’ button and get ready to be inspired.
Beyond the Paid
What Type Of Info Really Sells Your PPC Audience? Is it a comparison to competitors, price quotes, or free trials? Beyond the Paid weighs in on the hook that gets your audience’s attention.
Search Engine People
How To Use PPC For Inbound Marketing: These 5 tips will help for more effective inbound marketing using PPC.
Best PPC Halloween Campaigns Organized by Search Volume: Ghosts, goblins, and ghouls – here are the top Halloween keywords and their associated ads. How did your seasonal ads stack up?
3 Tips To Build Long-Lasting Client Relationships: There is so much focus on platforms and strategies, don’t overlook the human element of this business.
5 Ways To Optimize Your Facebook Conversion-focused Ads: Don’t just click ‘conversion’ as on your Facebook campaign’s objective and walk away – take these extra steps to bring in leads and convert them.
Group Twenty Seven
PPC Functions and Tools We’re Grateful for in 2017: Good time of the year to reflect and give thanks – this post recalls all the advances from this year that have made our jobs easier and the PPC industry more exciting.
Search Engine Journal
Google AdWords’ Showcase Shopping Ads Can Display Collections of Products: Just in time for the holiday season, here’s what you need to know about Showcase Shopping ads.
From the Engines
From the Clix Team
My #SMX East Presentation: Understanding Targeting Options on the GDN by Michelle Morgan
Refuting Common B2B Myths in PPC by Tim Jensen
4 Marketing Considerations for SaaS Organizations by Amy Bishop
Finding Disapproved Ads and Fixing Them in Bulk in Google AdWords by Robert Brady