Clix Marketing Blog’s #PPC News & Views: Friday, November 3, 2017

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


18 Digital Marketers to Follow on Twitter for 2018Just hit the ‘follow’ button and get ready to be inspired.

Beyond the Paid

What Type Of Info Really Sells Your PPC Audience? Is it a comparison to competitors, price quotes, or free trials? Beyond the Paid weighs in on the hook that gets your audience’s attention.

Search Engine People

How To Use PPC For Inbound Marketing: These 5 tips will help for more effective inbound marketing using PPC.


Best PPC Halloween Campaigns Organized by Search Volume: Ghosts, goblins, and ghouls – here are the top Halloween keywords and their associated ads. How did your seasonal ads stack up?

AdShark Marketing

3 Tips To Build Long-Lasting Client Relationships: There is so much focus on platforms and strategies, don’t overlook the human element of this business.

CPC Strategy

5 Ways To Optimize Your Facebook Conversion-focused Ads: Don’t just click ‘conversion’ as on your Facebook campaign’s objective and walk away – take these extra steps to bring in leads and convert them.

Group Twenty Seven

PPC Functions and Tools We’re Grateful for in 2017: Good time of the year to reflect and give thanks – this post recalls all the advances from this year that have made our jobs easier and the PPC industry more exciting.

Search Engine Journal

Google AdWords’ Showcase Shopping Ads Can Display Collections of Products: Just in time for the holiday season, here’s what you need to know about Showcase Shopping ads.

From the Engines

Google AdWords

‘Tis the season to get customers back in your app
Best practices to succeed with Universal App campaigns

Google Analytics

Open Source Community Connectors for Data Studio

Bing Ads

Introducing the SEM Insider Insights podcast series
Bing Shopping Campaigns launch in Canada & India
See how your feedback has reshaped Bing Ads in the second half of 2017


Think warm thoughts: 23 trends for November

From the Clix Team

My #SMX East Presentation: Understanding Targeting Options on the GDN by Michelle Morgan
Refuting Common B2B Myths in PPC by Tim Jensen
4 Marketing Considerations for SaaS Organizations by Amy Bishop
Finding Disapproved Ads and Fixing Them in Bulk in Google AdWords by Robert Brady