Happy Friday the 13th, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
UPDATED The AdWords 2x budget change: Considering the potential impact: There may be more to consider about Google’s recent announcement. This article is a full recap of what we know, potential scenarios and how these scenarios could play out.
CPC Strategy
The Project Management Tools Comparison for Retailers & Marketers: Here’s a list of project management tools with a comparison of features. You’ll want to bookmark this article!
Moz
Do iPhone Users Spend More Online Than Android Users? iOs vs. Android?? What do the results mean and what can marketers do to target certain devices.
PPC Hero
Ad Experiments You Can Start Running Today: Uncertainties in your accounts due to all the recent changes with AdWords? Now is the best time to run Ad Experiments.
Portent
3 Tips to Create Effective Banner Ads Every Time: Although they seem simple, these tips are often overlooked. Don’t make the mistake on your next display ad.
ClickZ
How to Carry out an Effective PPC Competitor Analysis: Great article with tips for an effective assessment along with the strengths and weaknesses for various competitor analysis tools.
From the Engines
Bing Ads
Target your customers with US county targeting
Dynamic Search Ads now available in Bing Ads Editor
Google AdWords
Bring more foot traffic to your business with YouTube and Display ads
The importance of site-wide tagging for accurate conversion measurement
Google Analytics
Better tools for teams of all sizes
Introducing the Pinterest Taste Graph and enhanced targeting
From the Clix Team
Q4 Lead Gen PPC Strategies That Don’t Require More Budget by Andrea Taylor
3 Google Analytics Settings That Weren’t Right In My Accounts by Kristin Palmer
LinkedIn’s Website Demographic Information: What You Need to Know by Bethany Bey
Save Time (and Sanity) With Yahoo Gemini Bulk Files by Abby Woodcock
