Clix Marketing Blog’s #PPC News & Views: Friday, October 15th

Happy Friday, friends, and welcome to another week of #PPC News & Views!

From the Industry

Paid Search

Google AdSense moves to a first-price auction model: The changes will take effect by the end of 2021.

15 Interview Questions to Ask Your Next Digital Marketer Candidates: If you’re looking to hire a new digital marketer, these questions will help you find the best candidate!

The Top 10 Digital Marketing Certificate Programs to Enroll In: Check out these 10 certificates to improve your digital marketing skills.

Video

How to: Develop an OTT Advertising Strategy for Connected TV Devices: This in-depth post outlines exactly how and why to get started with OTT advertising.

The Fastest Growing Video Advertising Platform Is Now CTV: Even more reason to consider an OTT advertising strategy.

Ecommerce

Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/ChristmasAs you prepare for the holidays, make sure you’re not making some of these costly mistakes!

Google Ads Promotion Extensions Can Boost Holiday SalesIt’s almost promotion extension season!

Why mobile retail apps are one key to holiday 2021’s winners and losersWith mobile commerce being the fastest-growing ecommerce channel, consumers are expected to use retail apps more than ever before this holiday season.

Paid Social

7 Ways to Combat Rising Facebook CPMs Due to iOS 14This post couldn’t be more timely.

Maximizing Your Paid and Organic Social Media for Black Friday: This post outlines how to best handle organic, paid and move towards an integrated and hybrid strategy.Linke10 Facebook Ad Metrics Marketers Must Track: Learn how to create custom columns and reports to track what you need.

The Facebook Files: Why this is a big deal, why it isn’t and what’s next: Is Facebook having its “Big Tobacco” moment?

From the Engines

TikTok

Halloween for Brands: All Treats, No Tricks

Microsoft

Holiday countdown checklist: Master the 2021 retail landscape

Build better websites with new Smart Pages features

LinkedIn

How to Align Marketing and Sales From the Top-Down: Lessons From a 6-Time CMO (And Marriage Veteran)

eMarketer’s B2B Advertising Forecast 2021: 6 Key Insights & Revelations

Twitter

Inclusion & Diversity Q3 2021: Our multifaceted approach

Taboola

Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks

From the Clix Team

PPC for Small Businesses [Infographic] by Kayla Kurtz