Happy Friday, friends, and welcome to another week of #PPC News & Views!
From the Industry
Paid Search
Google AdSense moves to a first-price auction model: The changes will take effect by the end of 2021.
15 Interview Questions to Ask Your Next Digital Marketer Candidates: If you’re looking to hire a new digital marketer, these questions will help you find the best candidate!
The Top 10 Digital Marketing Certificate Programs to Enroll In: Check out these 10 certificates to improve your digital marketing skills.
Video
How to: Develop an OTT Advertising Strategy for Connected TV Devices: This in-depth post outlines exactly how and why to get started with OTT advertising.
The Fastest Growing Video Advertising Platform Is Now CTV: Even more reason to consider an OTT advertising strategy.
Ecommerce
Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas: As you prepare for the holidays, make sure you’re not making some of these costly mistakes!
Google Ads Promotion Extensions Can Boost Holiday Sales: It’s almost promotion extension season!
Why mobile retail apps are one key to holiday 2021’s winners and losers: With mobile commerce being the fastest-growing ecommerce channel, consumers are expected to use retail apps more than ever before this holiday season.
Paid Social
7 Ways to Combat Rising Facebook CPMs Due to iOS 14: This post couldn’t be more timely.
Maximizing Your Paid and Organic Social Media for Black Friday: This post outlines how to best handle organic, paid and move towards an integrated and hybrid strategy.Linke10 Facebook Ad Metrics Marketers Must Track: Learn how to create custom columns and reports to track what you need.
The Facebook Files: Why this is a big deal, why it isn’t and what’s next: Is Facebook having its “Big Tobacco” moment?
From the Engines
TikTok
Halloween for Brands: All Treats, No Tricks
Microsoft
Holiday countdown checklist: Master the 2021 retail landscape
Build better websites with new Smart Pages features
How to Align Marketing and Sales From the Top-Down: Lessons From a 6-Time CMO (And Marriage Veteran)
eMarketer’s B2B Advertising Forecast 2021: 6 Key Insights & Revelations
Inclusion & Diversity Q3 2021: Our multifaceted approach
Taboola
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
