Happy Friday, friends, and thank you for joining us for this week’s edition of #PPC News & Views!
From the Experts
How to Sell Internationally on Amazon: If you’re wondering how to expand internationally, this post has everything you need to know before getting started.
What a long, strange year in digital marketing: The title says it all.
3 of Our Favorite Data Visualization Features in Google Data Studio: This post includes some great ways to utilize visualization features in Data Studio. One of our favorites is covered: Heatmaps!
Search Engine Journal
Google Analytics Gets 4 Powerful New Features: New features in Google Analytics!? We’re excited!
How to Find Missing Search Terms for Google Ads: We have also been using Google Analytics to identify missing search terms. Adding VLOOKUP makes it even better.
TikTok looks to assure advertisers of brand safety as scrutiny persists: TikTik is now using brand safety company OpenSlate’s rating to ensure and confirm that ads appear in brand safe environments on the app.
LinkedIn Ads Seasonality: The Best and Worst Times to Spend: LinkedIn is one of our favorite channels, but it too can have seasonality. Get smart on the trends you might soon see.
From the Engines
Google Ads & Commerce Blog
Make every marketing dollar count with attribution and lift measurement
Does Sponsored Content Work on Social Media? What the Numbers Say
Google Marketing Platform
Introducing the new Google Analytics
From the Clix Team
2020 Holiday Advertising: 8 Secrets to Success (and Sales) by Michelle Morgan
Ecommerce PPC Transitions to a Holiday Mindset by Kristin Palmer
PPC Brand Safety 2020: Search Channels & PPC Brand Safety 2020: Social Channels by Andrea Taylor