Happy Friday, friends, and thank you for joining us for this week’s edition of #PPC News & Views!
From the Experts
How to Sell Internationally on Amazon: If you’re wondering how to expand internationally, this post has everything you need to know before getting started.
What a long, strange year in digital marketing: The title says it all.
3 of Our Favorite Data Visualization Features in Google Data Studio: This post includes some great ways to utilize visualization features in Data Studio. One of our favorites is covered: Heatmaps!
Search Engine Journal
Google Analytics Gets 4 Powerful New Features: New features in Google Analytics!? We’re excited!
How to Find Missing Search Terms for Google Ads: We have also been using Google Analytics to identify missing search terms. Adding VLOOKUP makes it even better.
TikTok looks to assure advertisers of brand safety as scrutiny persists: TikTik is now using brand safety company OpenSlate’s rating to ensure and confirm that ads appear in brand safe environments on the app.
LinkedIn Ads Seasonality: The Best and Worst Times to Spend: LinkedIn is one of our favorite channels, but it too can have seasonality. Get smart on the trends you might soon see.