Happy Friday, friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Exerts
Search Engine Journal
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers: What’s in it for us? Automated personalization — new ways to scale and drive performance. Get all the details in this post!
Looking for Google Shopping Help? Try WordStream’s NEW Google Ads Grader: One of the best parts? This tool will save us time (hello .. the busy holiday season is right around the corner)! GO!
The 3 Search Campaign Analyses You Need To Run: Want to ensure your campaigns are fresh, relevant and performing? Can’t afford to miss this one!
Paid Media Pros
Facebook Event Tracking with Google Tag Manager: Michelle Morgan is showing us how to set up Facebook custom event triggers using GTM to create custom audiences and conversions in the platform
What is Cross-Platform Advertising? Getting The Most Out of All Channels: Meet your customer where they are and deliver the ads that get attention.
Increase Your Reach Using Google Ads Display Planner: Leverage display campaigns in your digital advertising strategies with your next campaign!