From the Experts
How Much Should I Spend: Aligning PPC Budgets to Goals From considering historical performance and overall account goals, don’t miss this well-organized post on budget recommendations and forecasting for clients.
Complete Guide to Amazon Headline Search Ads + 7 Optimization Tips: It’s the first thing shoppers encounter when they’re on the hunt on Amazon Marketplace – ensure your products are seen with these tips.
The voice shopping boom is here – but what does it mean for marketers? Thoughtful piece on preparation for the forecasted boom with some new opportunities to be looking for.
Finalizing Holiday Budgets? How to Evaluate Amazon Advertising & Revenue It’s heavily reported that many budgets are swinging like a pendulum to Amazon. But is it right for your client? This post outlines why companies need to evaluate the total impact of ad dollars against total digital revenue before making the leap.
Search Engine Land
Google Ads Report Editor gets two new landing page reports: Be on the lookout for “Landing page” and “Expanded landing page” reports soon! These helpful reports will break down performance metrics – by landing page.
Building Customer Personas on Facebook – The Fundamentals: New to the game or looking to readjust? Developing personas is crucial. Here’s where to start and what to focus on.
From the Engines
Understanding the Beauty Shopping Journey of the Connected Consumer
Explore product search trends with Shopping Insights
Make better business decisions based on time of ad clicks
From the Clix Team
The Beginner’s Guide to Advertising in Taboola by Tim Jensen
Everything You Need To Know About Google Ads Automated Extensions by Bethany Bey
New Landing Page Reports Coming to Google’s Report Editor by Andrea Taylor