Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
Advanced Strategies to Improve Your AdWords CTR: Stuck in a rut with your AdWords CTR? Check out this guide for some useable strategies.
LinkedIn Dynamic Ads: What Are They and How Do They Perform? Our friends at 3Q Digital explain the nuts and bolts of LinkedIn’s Dynamic Ads and the results after testing against Text Ads.
AdWords Competition: Battling Over Prime Real Estate: Location, location, location. This post breaks down the observation that there is an increase in competition for prime real estate on the SERP.
Social Media Examiner
LinkedIn Website Demographics: What Marketers Need to Know: The title says it all, here’s where LinkedIn can help you understand traffic to your website.
Search Engine Land
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights: File Under: “helpful.” Get ready to track how long it takes users to convert after clicking on an ad.
Google News Digest: New Google AdWords Interface, Mobile-First Index Tests, and How to Take Your Online Traffic Offline: Did Google’s recent changes leave your head spinning? Check out this thorough analysis on the latest happenings with the popular platform.
YouTube Advertising: The 123-Point Guide With More Than Just Cat Videos: Everything. And we mean, everything you need to know about YouTube advertising is outlined in this post.
Faster, Easier Mobile Lead Generation with Social Lead Ads: Here’s how to make the most of Direct Lead Ads for mobile lead gen along with a case study, guide, and resources.
The Element Visibility Trigger In Google Tag Manager: The impressive feature is explained in this post along with tips on how and when to use it.
From the Engines
Sponsored Content + Sponsored InMail: A Love Story
Make your videos work harder with the Video Website Card
Connect your accounts easily with Multi-Linking
Quickly review campaigns in the new Bing Ads Overview tab
Search on Pinterest, now open for self-serve business
How do business decision makers engage with content on Facebook?
Get visitors to your landing page faster with parallel tracking
Smarter attribution for everyone
From the Clix Team
4 Reasons Search Marketing Should Be Part of Your Digital Marketing Strategy by John Lee
Avoid These 3 Conversion Tracking Mistakes by Tim Jensen
The BIG List: Video Ad Specs [INFOGRAPHIC] by Kerri Bonner
Upgrading to HTTPS? Here’s Your AdWords Checklist by Robert Brady